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The most
important in short
(for those being in a hurry):
- Meta tags:
Many search machines read those lines
which should be situated before their title of the page:
<Title>here is the title of the page situated <Title>
<meta name="description" content="This is the description
of my services">
<meta name="keywords" content= search term1, search term2,
search term3,...">
- Name of the page:
Name your page, if possible, after the search term
(http://...search
term/something.html or http://.../search
term.html)
- More pages:
If you want to register more
pages, which are connected by links, you must use different search terms for
each page as well as you must use different description.
- Renewed registration:
After a longer period you
should register your pages anew.
- More hits through paid advertisment:
You can book an advertisement also in often visited pages;
Online Media Word
offers to firms and small entreprenuers an inexpensive possibility how to
realize it.
Search machines work in the following way:
Search machines get data from your homepage and include them in a
list. The following data are relevant first of all:
- - Title of the page
- - Meta tags
- - Image Alt- tags (alternative text for pictures)
- - Text of the homepage
There are also two different kinds of search machines, namely
automatic ones (your pages are searched for by a program) and manual
catalogues. Each search machine works according to
a certain system so that you can emerge with your paage in a machine in the
upper places as well as in other ones further below. The
evaluation is carried out according to the following criteria:
- How often is the search term in the
title?
- Where is the search term in the title situated?
- What are the first five search terms?
- How often is the search term in the meta tags sitauted?
- How often is the search term in the text of the page? (the first 200
signs are mostly determining)
The
correct search terms - that way you will be found
Before composing the search terms you should ask yourselves the
following questions:
-
Which way do my
customers search for my page?
- What do I offer?
- What themes of this kind do exist
there?
- Which target audience is interested in my
offer?
- Who needs my
offer?
- Which way are my customers
found?
- What search terms do my competitors use?
- What meta tags do my competitors use?
Then,
write your search terms in peace down (they can be up to 30). Tip:
also a dictionary of synonyms or another kind of dictionary can be of
help!
Can
search machines be cheated?
Many people try to get up using various tricks and many new ideas.
However, the search machines react very quickly to such experiments and
change their configuration automatics every few weeks (or even more quickly). Many
search machines contain a SPAM-filter and punish the pages which try to get
up by manipulations. And so you can try to cheat
the search machines, however, there are not many possibilities how to do it.
First of all you should not try to carry out the following steps:
- Invisible
writing: the background and the text have the same colour.
- Too frequent repetition of search terms in the meta tags.
- Repetition of the search terms at the end of the page.
- To write everything in block letters.
- To use refresh- tags.
- Keywords which do not belong to the theme.
- Price data.
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